An infant raising its arms in joy as a bottle of liquor is destroyed by fire. Colour lithograph by C. Piatti, ca. 1956.
- Piatti, Celestino.
- Date:
- [1956?]
- Reference:
- 575665i
- Pictures
About this work
Description
The infant is shown as a black and white photograph while the bottle is painted in colours
Publication/Creation
[Basel?] : Aktion Gesundes Volk, [1956?] (Basel : Wassermann AG)
Physical description
1 print : lithograph, printed in colours ; sheet 127.5 x 90.2 cm
Contributors
Lettering
Mehr Verantwortung weniger Alkohol. Aktion Gesundes Volk. Photo: Siegfried ... "stempelfrei"
The motto "Mehr Verantwortung weniger Alkohol" (more responsibility: less alcohol) became a cause célèbre when it was opposed by Swiss wine-making and wine-importing businesses, who persuaded the Swiss Post Office to change its use of the motto on postage franks to "Mehr Verantwortung: kein Alkohol am Steuer" (more responsibility: no alcohol at the steering wheel)
Reference
Wellcome Collection 575665i
Type/Technique
Languages
Where to find it
Location Status Access Closed stores