Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

Chapel Hill : University of North Carolina Press, [2016]

xviii, 538 pages : black and white illustrations ; 25 cm.

Includes bibliographical references (p. 473-518) and index.

Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.